The Do’s And Don’ts Of Website Marketing

In a nutshell, website marketing is about driving increased numbers of potential customers to your site with the aim of converting them into paying customers. One thing that is certain is that there are more and more people going online for services and purchases. There has never been a better time to do online marketing! Here are some of the important tips about website marketing that will be applicable to practically all businesses.


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The first thing that you want to do is get a lot of incoming links from external sites. This is a very effective way to get more traffic to your web site. The more links you have on external sites, the more chances that you have of people visiting your site to see what you have to offer. These links are like “24 hour salespeople” that will do the prospecting and marketing for you!



In addition, search engines such as Google and Yahoo also love websites with many incoming links from other sites. Search engines see external links as a vote for your site’s credibility and popularity and the more you have the more credible you are. As a result of this, you will get a higher ranking in the search engines which will mean that more people will find you when they search!


The design of your web site should not be your prime concern! People using the Internet are searching for a quality solution to their problem and usually couldn’t care less about fancy sites. So do refrain from multi-colored site background, rotating text or many banner ads. Don’t go crazy with images. It is a good idea to add a small number of images to your site but don’t put too many on their or you will lose your visitor’s attention.


Instead, give your visitors a site filled with first class content and information with a good call to action. This is essential for your conversions from visitors to customers. Bear in mind, substance is better than style every time in website marketing. Always update your site and keep your content fresh. Stale content is a real turn off and you will never convert visitors with this.


Make your visitors feel welcome and use a friendly approach. As you are probably aware, the Internet offers people lots of choices and keeping a visitor is becoming more and more difficult. So do everything you can to answer their questions straight away with quality information and keep it friendly. For instance, your website is recommended to present important particulars such as contact details, terms and conditions, privacy details and a site map for easy navigation.


You can do a lot of website marketing for free but if you are prepared to spend a little you will improve your results.Online marketing is very cost effective compared to advertising in the Yellow Pages and printing brochures and flyers and other traditional forms of marketing! Even though you maybe a little skeptical about the Internet and online marketing, it is certainly worth trying as the rewards that you can gain from it can be substantial.