What benefits do SEO services participants receive?

SEO services history has its earliest roots with Gerald Salton in the 60’s when his team at Harvard and Cornell University created and understood the need to be able to use an information retrieval system, which they named ‘SMART’. ‘ARCHIE’ (shortened from ‘Archive’) followed this in the 1990’s with a much more tailored approach to search. Archie’s Query methodology, incorporated a script and regular expression matcher which combined with a database enabled searchers to view these catalogued web filenames.


Since that time many search engine companies (Aliweb, Looksmart, Lycos, Inktomi, Infoseek etc…) have tried to create a profitable, successful and sustainable business model and failed. Google is still and has been, the main player in the search engine arena since its inception in 1998 - however Microsoft are now taking this seriously with the advent of the purchase of Yahoo and their new Bing service.


Google has matured and has refined its search methodology by creating and adapting a unique algorithm for determining the true relevance of a search by a user, which falls within its mantra of making a rapid, automated search as close as possible to a ‘natural’ search. Companies soon saw this as a great opportunity to get their businesses to be available globally and page one of Google was the place to be.


Good SEO = website awareness and good Website Marketing = conversion into sales.


The Internet marketplace is the place to be - no doubt Yellow Pages would testify to this. Time, relevance and convenience are key factors for a user when performing a search, relevance is one of the prime factors for the search engine. The search engines are now guiding users through the decision process, website style is an important factor but it’s use,speed and ease of communication,how easy it is to purchase services and products, become key factors in the sales cycle.


So what do you do when a user gets to your website?


Well the main target is for the user to purchase something , have a think about what you do when you buy something in a shop for example.
The shop will:


a) Show their wares


b) Make it simple for you to get information on products or services


c) Makes it clear and easy to buy them (POS / credit cards /cash etc…).



Similarly these same rules apply with a website. Make special deals on your products for limited periods only.


You don’t have to make the Website as much fun as a theme park, the goal is to simply provide users with an environment that they purchase you wares in – Make it Easy!.


However remember you have to do the basics and that is SEO services – get them to your site first then get them to take your products.



Make the most important decision you will ever make and get in touch with SEO services Now to provide you with you page one Google listing